Dientes & Sonrisa Láser Bogotá
According to our open methodology, this clinic scored 85/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #1 of 11 ranked clinics · Last checked: 25 September 2026
85/100
Positions by Rating Profile
- Overall Transparency & Trust#185/100
- Best for Expats#184.3/100
- Best for Dental Implants#184.5/100
- Best for Emergency Dental Care#188.8/100
- Best Price Transparency#177.3/100
- Best English-speaking Clinics#185.5/100
- Best for Families / Children#189.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/general anaesthesia info found; site emphasizes laser pain-free procedures only
Summary
Established Bogotá dental clinic (operating since 1990) with an English-language website, six named specialists and published treatment prices. Located near Unilago in the El Lago neighborhood; markets to international/dental-tourism patients.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 19 of 20 points.
- Medical Infrastructure: 15 of 15 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] [s2] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos Own-hosted facility photos on the site's premises page [dientes-y-sonrisa-deepen-7] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
9 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Diseño de sonrisa desde $3.800.000 COP; implantes desde $3.400.000 COP; blanqueamiento $800.000 COP (Zoom) / $1.000.000 COP (PIOON). [s1] | 3/3 |
| ✗ | Cleaning price listed Full 77-URL sitemap checked; cleaning is described but no price figure anywhere [dientes-y-sonrisa-deepen-20] [dientes-y-sonrisa-deepen-9] [dientes-y-sonrisa-deepen-10] [dientes-y-sonrisa-deepen-21] | 0/2 |
| ✗ | Filling price listed No cavity-filling price on any read page; a resin price on the smile-design page is cosmetic anterior bonding, not a filling [dientes-y-sonrisa-deepen-12] [dientes-y-sonrisa-deepen-13] [dientes-y-sonrisa-deepen-14] | 0/2 |
| ✓ | Crown price listed Metal-porcelain crown $1,100,000 COP, zirconia/E-Max crown $1,400,000 COP on the clinic's oral-rehabilitation page [dientes-y-sonrisa-deepen-11] | 2/2 |
| ✓ | Implant price listed Implante desde $3.400.000 COP (cirugía; corona con valor adicional). [s1] | 2/2 |
| ✓ | Consultation price listed Free virtual WhatsApp consultation offered [dientes-y-sonrisa-deepen-15] | 2/2 |
| ✗ | X-ray / imaging price listed No standalone X-ray price found on any read page [dientes-y-sonrisa-deepen-16] [dientes-y-sonrisa-deepen-8] | 0/2 |
Reputation & Reviews
19 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-09-25 [dientes-y-sonrisa-deepen-27] | 6/6 |
| ◐ | Google review volume as of 2026-09-25 (was 332 on 2026-08-26) [dientes-y-sonrisa-deepen-27] | 2.5/3 |
| ✓ | Review recency as of 2026-09-25 [dientes-y-sonrisa-deepen-22] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to the lowest-rated reviews, e.g. dated 2022-04-19 [dientes-y-sonrisa-deepen-17] | 2/2 |
| ✓ | No recurring complaints Of 338 Google reviews, 11 are one- or two-star (3.3 %); the lowest-rated read (2022-2025) raise different matters (aligner and orthodontic outcomes, a root-canal quote, rude telephone service), so no complaint recurs (read 2026-10-02). [dientes-y-sonrisa-r6rep] | 2/2 |
| ✓ | No suspicious review patterns Histogram 326/338 5-star (96%), not 100%; dates spread across months; reviewer accounts include Local Guides with 27-47 prior reviews [dientes-y-sonrisa-deepen-23] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence No matching business found on TripAdvisor [dientes-y-sonrisa-deepen-18] | 0/0.5 |
| ✓ | Other review platforms Has its own WhatClinic profile carrying the clinic's own description, photos and opening hours; no patient reviews there yet. [dientes-y-sonrisa-platforms] | 0.5/0.5 |
Medical Infrastructure
15 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Panoramic and periapical X-rays documented as part of the implant workup [dientes-y-sonrisa-deepen-16] [dientes-y-sonrisa-deepen-24] | 2/2 |
| ✓ | CBCT (3D imaging) 3D tomography documented for implant planning [dientes-y-sonrisa-deepen-25] | 2/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery [s1] | 2/2 |
| ✓ | Pediatric dentistry [s1] | 1.5/1.5 |
| ✓ | Emergency care Listed as a category on the clinic's Google Business Profile [dientes-y-sonrisa-deepen-28] | 1.5/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Free virtual WhatsApp consultation with case evaluation [dientes-y-sonrisa-deepen-15] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Google Business Profile lists Saturday hours [dientes-y-sonrisa-deepen-26] | 1.5/1.5 |
AI & Search Visibility
5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Bogotá", "English speaking dentist Bogotá", "dental implants Bogotá", "emergency dentist Bogotá", "Bogotá dental clinic for expats".
| ✗ | Mentioned for: best dentist Bogotá [dientes-y-sonrisa-deepen-4] | 0/1 |
| ✓ | Mentioned for: English speaking dentist Bogotá Surfaced in English-speaking-dentist search results. [sq] | 1/1 |
| ✓ | Mentioned for: dental implants Bogotá [sq] | 1/1 |
| ✗ | Mentioned for: emergency dentist Bogotá [dientes-y-sonrisa-deepen-5] | 0/1 |
| ✗ | Mentioned for: Bogotá dental clinic for expats [dientes-y-sonrisa-deepen-6] | 0/1 |
| ✓ | Structured data on website JSON-LD includes Dentist and Organization entities [dientes-y-sonrisa-deepen-19] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: Habilitación REPS 110010667001 (Profesional Independiente — Rafael Enrique Obando Páez) (REPS (datos.gov.co/resource/c36g-9fc2, scope: clinics, open) searched for 'DIENTES', 'SONRISA', and address fragment '77-90' filtered to Bogotá — no sede registered under the clinic's own trading name; matched instead to director Rafael Enrique Obando Páez's individual habilitación at the exact clinic address (Carrera 15 #77-90 Consultorio 408, Bogotá). Small consultorio operates under the director's Profesional Independiente registration rather than a separate corporate IPS. Verified 2026-08-25.) [dientes-y-sonrisa-lic]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Rafael Obando [s1] [s2] | Director / Rehabilitación (Universidad Javeriana) | not verified |
| Carolina Pérez [s1] | Ortodoncia | not verified |
| Julio César Cardona [s1] | Endodoncia | not verified |
| Víctor Rincón [s1] | Cirugía oral | not verified |
| Nataly Suárez [s1] | Odontopediatría | not verified |
| Alejandra Melo [s1] | Periodoncia | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.dientesysonrisa.com/ |
|---|---|
| Phone | +57 601 218 2352 |
| +57 300 551 6067 | |
| Google Maps | Map listing |
| Address | Carrera 15 #77-90 Cons. 408, frente a Unilago, El Lago, Bogotá |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.dientesysonrisa.com/we-speak-englis-dentists-colombia.html | Address, contacts, dentist names/specializations, services, English version, published prices. | 2026-07-12 |
| s2 | https://www.dientesysonrisa.com/nosotros.html | Director, years operating, self-reported Google rating/review count, 6 dentists. | 2026-07-12 |
| sq | search:English speaking dentist Bogotá | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| dientes-y-sonrisa-lic | https://www.datos.gov.co/resource/c36g-9fc2.json?codigohabilitacion… | REPS record: Rafael Enrique Obando Páez, Profesional Independiente, habilitado, Carrera 15 #77-90 Consultorio 408, Bogotá D.C. | 2026-08-25 |
| dientes-y-sonrisa-deepen | https://www.google.com/maps/place/Dientes+y+Sonrisa/data=!4m7!3m6!1… | Google rating 4.9 (332 reviews) as of 2026-08-26 | 2026-08-26 |
| dientes-y-sonrisa-deepen-4 | search:best dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| dientes-y-sonrisa-deepen-5 | search:emergency dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| dientes-y-sonrisa-deepen-6 | search:dentist for expats Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query (results dominated by Colombia expat-healthcare guides and Bangkok clinics, not this clinic). | 2026-08-26 |
| dientes-y-sonrisa-deepen-7 | https://dientesysonrisa.com/nuestras-instalaciones.html | Page carries 4 images named consultorios-dientes-y-sonrisa-1.jpg through -4.jpg, not stock filenames | 2026-09-25 |
| dientes-y-sonrisa-deepen-8 | https://dientesysonrisa.com/salud-oral.html | Page mentions radiographs in general checkup description, no price | 2026-09-25 |
| dientes-y-sonrisa-deepen-9 | https://dientesysonrisa.com/economice.html | Financing page; no per-service price | 2026-09-25 |
| dientes-y-sonrisa-deepen-10 | https://dientesysonrisa.com/odontologia-bogota.html | General dentistry page; only wisdom-tooth extraction prices | 2026-09-25 |
| dientes-y-sonrisa-deepen-11 | https://dientesysonrisa.com/rehabilitacion-oral.html | Page: "El costo de una corona dental en metal porcelana es de $1.100.000"; "corona dental en Zirconio o E-Max es de $1.400.000 pesos colombianos" | 2026-09-25 |
| dientes-y-sonrisa-deepen-12 | https://dientesysonrisa.com/disenodesonrisa.html | Priced item is cosmetic resin smile-design bonding ($2.400.000 for 6 anterior teeth), not a cavity filling | 2026-09-25 |
| dientes-y-sonrisa-deepen-13 | https://dientesysonrisa.com/endodoncia.html | Page read in full; no price | 2026-09-25 |
| dientes-y-sonrisa-deepen-14 | https://dientesysonrisa.com/periodoncia.html | Page read in full; no price | 2026-09-25 |
| dientes-y-sonrisa-deepen-15 | https://dientesysonrisa.com/consultagratis.html | Page: "Llevamos a cabo el primer acercamiento con nuestros pacientes con una cita virtual odontológica gratis, con el fin de evaluar las necesidades particulares" | 2026-09-25 |
| dientes-y-sonrisa-deepen-16 | https://dientesysonrisa.com/implantes-dentales-bogota.html | Page describes panoramic/periapical X-rays and tomographies as part of the implant workup, no standalone price | 2026-09-25 |
| dientes-y-sonrisa-deepen-17 | https://www.google.com/maps?cid=14299826836617566669&hl=en | 4 of 5 lowest-sorted reviews carry an owner reply, e.g. to Paula Garzón's 1-star review (2022-04-19): "Te dije coloca por Google Radiología Oral Cerca o Bogota..." | 2026-09-25 |
| dientes-y-sonrisa-deepen-18 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Dientes+… | TripAdvisor typeahead search: 12 results, all GEO (locations) or ATTRACTION entries, no matching dental clinic | 2026-09-25 |
| dientes-y-sonrisa-deepen-19 | https://dientesysonrisa.com/ | Site-wide JSON-LD scan (40 pages): types include Dentist, Organization, Physician, PostalAddress, OpeningHoursSpecification | 2026-09-25 |
| dientes-y-sonrisa-deepen-20 | https://dientesysonrisa.com/salud-oral.html | Page describes profilaxis/cleaning; no price | 2026-09-25 |
| dientes-y-sonrisa-deepen-21 | https://dientesysonrisa.com/rehabilitacion-oral.html | Crown prices only, no cleaning price | 2026-09-25 |
| dientes-y-sonrisa-deepen-22 | https://www.google.com/maps?cid=14299826836617566669&hl=en | Newest-sorted Google reviews: most recent dated 2026-09-12 | 2026-09-25 |
| dientes-y-sonrisa-deepen-23 | https://www.google.com/maps?cid=14299826836617566669&hl=en | Histogram [1★7,2★4,3★0,4★1,5★326]; newest 5 reviews dated 2026-08-26 to 2026-09-12; several reviewer accounts are Local Guides with an established history | 2026-09-25 |
| dientes-y-sonrisa-deepen-24 | https://dientesysonrisa.com/implantes-dentales-bogota.html | Page: "se solicita una radiografía panorámica y periapicales, tomografías 3 dientes o maxilares" | 2026-09-25 |
| dientes-y-sonrisa-deepen-25 | https://dientesysonrisa.com/implantes-dentales-bogota.html | Page: "tomografías 3 dientes o maxilares. Mediante las tomografías digit[ales]..." | 2026-09-25 |
| dientes-y-sonrisa-deepen-26 | https://www.google.com/maps?cid=14299826836617566669&hl=en | Google listing hours: Mon-Fri 8:00-18:00 (Fri 8:00-15:00), Sat 7:00-13:00, Sun closed | 2026-09-25 |
| dientes-y-sonrisa-deepen-27 | https://www.google.com/maps?cid=14299826836617566669&hl=en | Google listing 2026-09-25: 4.9 from 338 reviews | 2026-09-25 |
| dientes-y-sonrisa-deepen-28 | https://www.google.com/maps?cid=14299826836617566669&hl=en | Claimed Google listing categories include "Emergency dental service" (with Oral surgeon, Orthodontist); the site does not contradict | 2026-09-25 |
| dientes-y-sonrisa-platforms | https://www.whatclinic.com/dentists/colombia/bogota/dientesy-sonris… | WhatClinic, read 2026-10-02: clinic profile "Dientesy Sonrisa - Ortodoncia Invisible Y Diseño de Sonrisa en bogota", Carrera 15 # 77-90, office 408, opposite Unilago, Bogotá (the clinic's address), with the clinic's own content: a description written in the first person ("We are DientesySonrisa dental Clinic ... with 29 years of practice"), eight photos, opening hours and its dentist Dr Rafael Obando; no ServiceScore and no patient reviews yet | 2026-10-02 |
| dientes-y-sonrisa-r6rep | https://www.google.com/maps?cid=14299826836617566669&hl=en | Google listing "Dientes y Sonrisa", read 2026-10-02 with its reviews sorted lowest first: rating 4.9 from 338 reviews, histogram 7 one-star, 4 two-star, 0 three-star, 1 four-star, 326 five-star; 5 distinct reviews read (dated 2022-03-04 to 2025-12-28), 4 with an owner reply; the lowest-rated reviews read are dated 2022-2025. | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-02 | Reputation check 2026-10-02 on the clinic's Google listing (5 reviews read): recurring complaints no. |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's full site (sitemap, price, service and facility pages) and its Google listing. Recorded: crown prices published; a free virtual consultation; own facility photos; X-ray and 3D tomography used for implant planning; emergency dental service listed on its Google profile; Saturday hours; structured data present. No price found for cleaning, cavity fillings or a standalone X-ray. Google reviews: 338 total, newest within 3 months, owner replies present. Not listed on TripAdvisor. |
| 2026-08-26 | Deepen 2026-08-26: rechecked Google rating/reviews via Maps place page (4.9, 332 reviews, up from 330), added pin coords + place URL, confirmed website/address/phone/open status; added 2 external sources (MedicalTourismChat, SmileJet) to onOtherPlatforms; visibility scout 5 queries (all false); sedation researched — no info found, left null; no uncited sources to triage (all 4 existing sources already cited). |
| 2026-08-25 | License verification 2026-08-25 against REPS (clinic establishment scope) and ReTHUS (dentist scope, blocked): no REPS sede under the clinic's own name, but director Rafael Obando's individual REPS habilitación (110010667001) matches the clinic's exact address, so clinicLicense is FOUND; all 6 named doctors are null because ReTHUS is geo-fenced and ID-number-only. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
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