Clínicas White
According to our open methodology, this clinic scored 63.3/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #8 of 11 ranked clinics · Last checked: 25 September 2026
63.3/100
Positions by Rating Profile
- Overall Transparency & Trust#863.3/100
- Best for Expats#765.3/100
- Best for Dental Implants#859/100
- Best for Emergency Dental Care#470.5/100
- Best Price Transparency#844.2/100
- Best English-speaking Clinics#770.3/100
- Best for Families / Children#571.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Site markets 'Odontología Sin Dolor™ con sedación' / 'sedación personalizada' but never specifies depth or consciousness level - insufficient to classify
Summary
Bogotá clinic led by Dr. Francisco Zuluaga focused on implantology and aesthetic dentistry, with orthodontics and sedation ('odontología sin dolor'). Publishes a reviews page and offers financing; no prices published on the main pages.
Strengths
- Information Transparency: 18 of 20 points.
- Reputation & Reviews: 17 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 13 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
- AI & Search Visibility: 2.5 of 8 verifiable points (missing: mentioned for: best dentist Bogotá; mentioned for: English speaking dentist Bogotá; mentioned for: emergency dentist Bogotá; mentioned for: Bogotá dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Dr. Francisco Zuluaga named. [s1] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos A named photo of the clinic's own dentist, not a stock image [clinicas-white-deepen-8] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✗ | English website version No language switcher or English site version found; core pages are Spanish only [clinicas-white-deepen-20] [clinicas-white-deepen-21] [clinicas-white-deepen-22] | 0/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published No prices; financing 0% up to 18 months advertised. [s1] | 0/3 |
| ✗ | Cleaning price listed Dedicated cleaning page read; no price figure [clinicas-white-deepen-11] | 0/2 |
| ✗ | Filling price listed Dedicated resin (filling) page read; no price figure [clinicas-white-deepen-12] | 0/2 |
| ✗ | Crown price listed Both dedicated crown pages read; no price figure [clinicas-white-deepen-13] [clinicas-white-deepen-14] | 0/2 |
| ✗ | Implant price listed Dedicated implants page read; no price figure [clinicas-white-deepen-23] | 0/2 |
| ? | Consultation price listed | 0/2 |
| ✗ | X-ray / imaging price listed No X-ray price found; the technology page describes only laser devices [clinicas-white-deepen-9] | 0/2 |
Reputation & Reviews
17 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26 [clinicas-white-deepen] | 6/6 |
| ◐ | Google review volume as of 2026-09-25 (was 277 on 2026-08-26) [clinicas-white-deepen-29] | 2.5/3 |
| ✓ | Review recency Most recent visible review ~2 months ago (as of 2026-08-26) [clinicas-white-deepen] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to all 5 newest reviews, e.g. dated 2026-09-24 [clinicas-white-deepen-24] | 2/2 |
| ✗ | No recurring complaints Two low reviews describe aggressive upselling or deceptive billing [clinicas-white-deepen-16] | 0/2 |
| ✓ | No suspicious review patterns Histogram 252/281 5-star (90%), not 100%; dates spread across months [clinicas-white-deepen-25] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence No matching business found on TripAdvisor [clinicas-white-deepen-17] | 0/0.5 |
| ✓ | Other review platforms Also listed on Doctoralia and the Colombian ADRES/health-registry directory adresfosyga.com.co, beyond Instagram/YouTube/TikTok/LinkedIn. [clinicas-white-deepen-2] [clinicas-white-deepen-3] [s1] | 0.5/0.5 |
Medical Infrastructure
11 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery Bone grafting and implant placement documented as the clinic's own procedures [clinicas-white-deepen-18] [clinicas-white-deepen-15] | 2/2 |
| ✓ | Pediatric dentistry Children's dentistry documented with named specialists [clinicas-white-deepen-10] | 1.5/1.5 |
| ✓ | Emergency care Urgent appointments for tooth pain offered [clinicas-white-deepen-19] | 1.5/1.5 |
| ✓ | Works with international patients The clinic documents a process for foreign patients [clinicas-white-deepen-26] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken Patients from abroad describe in English-language reviews being guided through consultation and treatment, and the clinic publishes English articles for foreign patients. [clinicas-white-deepen-30] [clinicas-white-deepen-31] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Booking form lets patients choose a treatment category before contact [clinicas-white-deepen-27] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Mon-Sat 7:00-19:00. [s1] | 1.5/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Bogotá", "English speaking dentist Bogotá", "dental implants Bogotá", "emergency dentist Bogotá", "Bogotá dental clinic for expats".
| ✗ | Mentioned for: best dentist Bogotá [clinicas-white-deepen-4] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Bogotá [clinicas-white-deepen-5] | 0/1 |
| ✓ | Mentioned for: dental implants Bogotá [sq] | 1/1 |
| ✗ | Mentioned for: emergency dentist Bogotá [clinicas-white-deepen-6] | 0/1 |
| ✗ | Mentioned for: Bogotá dental clinic for expats [clinicas-white-deepen-7] | 0/1 |
| ✗ | Structured data on website No JSON-LD found on any of the 40 pages read [clinicas-white-deepen-28] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: REPS habilitación 110013388401 (Clínicas White S.A.S., IPS) (REPS searched for 'WHITE' filtered to Bogotá — exact match: Clínicas White S.A.S, habilitada, Calle 99 #14-76 Local 106 S1, matching the clinic's published address precisely. Verified 2026-08-25.) [clinicas-white-lic]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Francisco Zuluaga [s1] | Implantología y estética dental (miembro SOCI desde 1982) | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Price Transparency: Consultation price listed
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://clinicaswhite.com/ |
|---|---|
| Phone | +57 601 794 2323 |
| +57 601 794 2323 | |
| https://www.facebook.com/clinicaswhite/ | |
| Google Maps | Map listing |
| Address | Calle 99 #14-76, Bogotá 110221 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://clinicaswhite.com/ | Address, phone/WhatsApp, dentist, services, hours, financing; Facebook icon present in social-media section (re-verified live 2026-08-26; the earlier /resenas/ sub-page is gone, but the root domain is live and functional) | 2026-09-25 |
| sq | search:dental implants Bogotá | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| clinicas-white-lic | https://www.datos.gov.co/resource/c36g-9fc2.json?codigohabilitacion… | REPS record: Clínicas White S.A.S, IPS, habilitada, Calle 99 #14-76 Local 106 S1, Bogotá D.C. | 2026-08-25 |
| clinicas-white-deepen | https://www.google.com/maps/place/Cl%C3%ADnicas+White/@4.683927,-74… | Top-shown Google review (Anne Ferguson) dated ~2 months before 2026-08-26 | 2026-08-26 |
| clinicas-white-deepen-2 | https://www.doctoralia.co/clinicas/clinicas-white-2 | Independent booking/review platform listing for Clínicas White. | 2026-08-26 |
| clinicas-white-deepen-3 | https://adresfosyga.com.co/bogota-dc/bogota/clinicas-white-sas/ | Colombian health-provider directory entry: 'CLINICAS WHITE SAS es una institución privada ubicada en BOGOTÁ...odontología con enfoque en implantes dentales y diseño de sonrisa.' | 2026-08-26 |
| clinicas-white-deepen-4 | search:best dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-5 | search:english speaking dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-6 | search:emergency dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-7 | search:dentist for expats Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-8 | https://clinicaswhite.com/dr-francisco-zuluaga | Page image file dr-francisco-zuluaga.jpg, named after the clinic's own dentist | 2026-09-25 |
| clinicas-white-deepen-9 | https://clinicaswhite.com/tecnologia | Page lists only Biolase, Ezlase, Ilase laser devices; no imaging equipment or price | 2026-09-25 |
| clinicas-white-deepen-10 | https://clinicaswhite.com/comunidad-white-de-ninos | Page: "contamos con...especialistas de primera categoría en tratamientos para niños", plus a semestral cleaning offer for children | 2026-09-25 |
| clinicas-white-deepen-11 | https://clinicaswhite.com/limpieza-semestral-o-periodoncia | Page read in full; no $ figure | 2026-09-25 |
| clinicas-white-deepen-12 | https://clinicaswhite.com/resinas | Page read in full; no $ figure | 2026-09-25 |
| clinicas-white-deepen-13 | https://clinicaswhite.com/coronas-de-zirconio | Page read in full; no $ figure | 2026-09-25 |
| clinicas-white-deepen-14 | https://clinicaswhite.com/coronas-libres-de-metal | Page read in full; no $ figure | 2026-09-25 |
| clinicas-white-deepen-15 | https://clinicaswhite.com/implantes-dentales | Page describes the clinic placing dental implants | 2026-09-25 |
| clinicas-white-deepen-16 | https://www.google.com/maps?cid=8653455326527679159&hl=en | Jelmer Lopez (2026-02-09): pressed to replace all fillings after a routine check; Camilo Andres (2023-06-01): received recurring debt-collection emails he calls misleading after one visit | 2026-09-25 |
| clinicas-white-deepen-17 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Clinicas… | TripAdvisor typeahead search: 12 results, all GEO/ATTRACTION entries, no matching dental clinic | 2026-09-25 |
| clinicas-white-deepen-18 | https://clinicaswhite.com/relleno-oseo | Dedicated bone-grafting page | 2026-09-25 |
| clinicas-white-deepen-19 | https://clinicaswhite.com/blog/blog-4/que-es-un-dolor-dental-y-como… | Clinic blog: "No te aguantes el dolor y llámanos inmediatamente para agendar una Urgencia Diagnóstica … Agenda YA tu Urgencia Diagnóstica en el teléfono +57 601 7942323" | 2026-09-25 |
| clinicas-white-deepen-20 | https://clinicaswhite.com/ | Homepage read; no English toggle | 2026-09-25 |
| clinicas-white-deepen-21 | https://clinicaswhite.com/tecnologia | Technology page read; Spanish only | 2026-09-25 |
| clinicas-white-deepen-22 | https://clinicaswhite.com/comunidad-white-de-ninos | Children's page read; Spanish only | 2026-09-25 |
| clinicas-white-deepen-23 | https://clinicaswhite.com/implantes-dentales | Page read in full; no $ figure | 2026-09-25 |
| clinicas-white-deepen-24 | https://www.google.com/maps?cid=8653455326527679159&hl=en | 5 of 5 newest-sorted reviews carry an owner reply, e.g. to Sonia Guillen (2026-09-24): "¡Gracias por tu reseña de 5 estrellas en Google!..." | 2026-09-25 |
| clinicas-white-deepen-25 | https://www.google.com/maps?cid=8653455326527679159&hl=en | Histogram [1★12,2★2,3★1,4★14,5★252]; low and newest reviews dated across 2023-2026 | 2026-09-25 |
| clinicas-white-deepen-26 | https://clinicaswhite.com/ | Homepage: "Proceso predecible para extranjeros: sim card, recogida aeropuerto, sin cobros anticipados" | 2026-09-25 |
| clinicas-white-deepen-27 | https://clinicaswhite.com/ | Homepage form "Agenda tu valoración": dropdown "¿Qué tratamiento estás buscando?" with Implantes Dentales / Estética Dental / Alineadores y Ortodoncia, plus WhatsApp or call-back options | 2026-09-25 |
| clinicas-white-deepen-28 | https://clinicaswhite.com/ | Site-wide JSON-LD scan (40 pages, 98-URL sitemap); no JSON-LD script found on any | 2026-09-25 |
| clinicas-white-deepen-29 | https://www.google.com/maps?cid=8653455326527679159&hl=en | Google listing 2026-09-25: 4.8 from 281 reviews | 2026-09-25 |
| clinicas-white-deepen-30 | https://www.google.com/maps?cid=8653455326527679159&hl=en | Clinic's Google listing read 2026-10-01: English-language reviews from patients abroad describe being taken through their treatment by the team, e.g. 2026-06-12 (a comprehensive consultation held online with the clinic's administrator "Dr. Fran", who "took my sister and I through the entire process"), 2025-03-31 (treatment by Dr. Alejandro, "great experience from planning stage until completion") and 2024-03-11 (a detailed virtual assessment for implants and crowns). | 2026-10-01 |
| clinicas-white-deepen-31 | https://clinicaswhite.com/blog/blog-4/dental-clinics-in-colombia-wh… | Clinic website blog read 2026-10-01: besides Spanish articles it publishes English articles addressed to patients travelling to Colombia ("Dental clinics in Colombia: what you need to know", "What are dental implants", "What is smile design"). | 2026-10-01 |
Change History
| Date | Change |
|---|---|
| 2026-10-01 | Read the clinic's Google reviews and website blog on 2026-10-01: English-speaking patients describe consultations and treatment with the team and the clinic publishes articles in English, so English spoken is now recorded. |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's site (cleaning, filling, crown, implant, technology, children's, doctor and blog pages) and its Google listing. Recorded: no prices published for any tracked treatment; own photo of the clinic's dentist; bone-grafting/implant surgery and pediatric dentistry documented; urgent appointments for tooth pain; a documented process for foreign patients (airport pickup, SIM card); a booking form with treatment-type selection; no English version; no structured data. Google reviews: 281 total, owner replies on all sampled reviews; recurring complaints about upselling and billing. Not listed on TripAdvisor. |
| 2026-08-26 | Link-rot re-check 2026-08-26 (round 2): s2 (clinicaswhite.com/resenas/) re-confirmed dead (HTTP 404, page removed/restructured). onFacebook and onOtherPlatforms were already independently backed by s1 (root domain, re-verified live 2026-08-26) plus two other independent directory listings (Doctoralia, ADRES/Fosyga) for onOtherPlatforms; dropped s2 and pruned it, no citation of s2 remained. |
| 2026-08-26 | Link-rot cleanup 2026-08-26: pruning 1 dead source(s) confirmed unreachable in an external-link check (checked 2026-08-26) and re-confirmed dead by direct recheck where applicable. s2 [https://www.clinicaswhite.com/resenas/]: https://www.clinicaswhite.com/resenas/ (HTTP 404, rotten) |
| 2026-08-26 | Deepen 2026-08-26: rechecked Google rating (4.8, 277 reviews, previously unset) via Maps place page, added pin coords + place URL, review recency (~2 months), confirmed website/address/phone/open status; added 2 external sources (Doctoralia, ADRES health-registry directory) to onOtherPlatforms; visibility scout 5 queries (all false); sedation researched — site markets generic 'sedación' without depth/consciousness detail, left null; no uncited sources to triage (all 4 existing sources already cited). |
| 2026-08-25 | License verification 2026-08-25 against REPS: clinicLicense FOUND, exact address match (110013388401). Doctor Francisco Zuluaga is null because ReTHUS (dentist scope) is geo-fenced and ID-number-only. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.