Clínicas White
According to our open methodology, this clinic scored 42.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #7 of 11 ranked clinics · Last checked: 26 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#742.4/100
- Best for Expats#740.8/100
- Best for Dental Implants#1034/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#630.4/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Site markets 'Odontología Sin Dolor™ con sedación' / 'sedación personalizada' but never specifies depth or consciousness level - insufficient to classify
Summary
Bogotá clinic led by Dr. Francisco Zuluaga focused on implantology and aesthetic dentistry, with orthodontics and sedation ('odontología sin dolor'). Publishes a reviews page and offers financing; no prices published on the main pages.
Strengths
- Information Transparency: 16 of 20 points.
Weaknesses
- Price Transparency: 0 of 3 verifiable points (missing: prices or price ranges published)
- AI & Search Visibility: 2.5 of 6.5 verifiable points (missing: mentioned for: best dentist bogotá; mentioned for: english speaking dentist bogotá; mentioned for: emergency dentist bogotá; mentioned for: bogotá dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Dr. Francisco Zuluaga named. [s1] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ? | English website version | 0/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published No prices; financing 0% up to 18 months advertised. [s1] | 0/3 |
| ? | Cleaning price listed | 0/2 |
| ? | Filling price listed | 0/2 |
| ? | Crown price listed | 0/2 |
| ? | Implant price listed | 0/2 |
| ? | Consultation price listed | 0/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26 [clinicas-white-deepen] | 6/6 |
| ◐ | Google review volume as of 2026-08-26 [clinicas-white-deepen] | 2.5/3 |
| ✓ | Review recency Most recent visible review ~2 months ago (as of 2026-08-26) [clinicas-white-deepen] | 3/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Also listed on Doctoralia and the Colombian ADRES/health-registry directory adresfosyga.com.co, beyond Instagram/YouTube/TikTok/LinkedIn. [clinicas-white-deepen-2] [clinicas-white-deepen-3] [s1] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ? | Oral surgery | 0/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| ✓ | WhatsApp / LINE available [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Mon-Sat 7:00-19:00. [s1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Bogotá", "English speaking dentist Bogotá", "dental implants Bogotá", "emergency dentist Bogotá", "Bogotá dental clinic for expats".
| ✗ | Mentioned for: best dentist Bogotá [clinicas-white-deepen-4] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Bogotá [clinicas-white-deepen-5] | 0/1 |
| ✓ | Mentioned for: dental implants Bogotá [sq] | 1/1 |
| ✗ | Mentioned for: emergency dentist Bogotá [clinicas-white-deepen-6] | 0/1 |
| ✗ | Mentioned for: Bogotá dental clinic for expats [clinicas-white-deepen-7] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: REPS habilitación 110013388401 (Clínicas White S.A.S., IPS) (REPS searched for 'WHITE' filtered to Bogotá — exact match: Clínicas White S.A.S, habilitada, Calle 99 #14-76 Local 106 S1, matching the clinic's published address precisely. Verified 2026-08-25.) [clinicas-white-lic]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Francisco Zuluaga [s1] | Implantología y estética dental (miembro SOCI desde 1982) | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
- low Opaque or bait pricing (-2 pts) — No prices or price ranges published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Information Transparency: English website version
- Price Transparency: Cleaning price listed
- Price Transparency: Filling price listed
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Price Transparency: Consultation price listed
- Price Transparency: X-ray / imaging price listed
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- AI & Search Visibility: Structured data on website
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://clinicaswhite.com/ |
|---|---|
| Phone | +57 601 794 2323 |
| +57 601 794 2323 | |
| https://www.facebook.com/clinicaswhite/ | |
| Google Maps | Map listing |
| Address | Calle 99 #14-76, Bogotá 110221 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://clinicaswhite.com/ | Address, phone/WhatsApp, dentist, services, hours, financing; Facebook icon present in social-media section (re-verified live 2026-08-26; the earlier /resenas/ sub-page is gone, but the root domain is live and functional) | 2026-08-26 |
| sq | search:dental implants Bogotá | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| clinicas-white-lic | https://www.datos.gov.co/resource/c36g-9fc2.json?codigohabilitacion… | REPS record: Clínicas White S.A.S, IPS, habilitada, Calle 99 #14-76 Local 106 S1, Bogotá D.C. | 2026-08-25 |
| clinicas-white-deepen | https://www.google.com/maps/place/Cl%C3%ADnicas+White/@4.683927,-74… | Top-shown Google review (Anne Ferguson) dated ~2 months before 2026-08-26 | 2026-08-26 |
| clinicas-white-deepen-2 | https://www.doctoralia.co/clinicas/clinicas-white-2 | Independent booking/review platform listing for Clínicas White. | 2026-08-26 |
| clinicas-white-deepen-3 | https://adresfosyga.com.co/bogota-dc/bogota/clinicas-white-sas/ | Colombian health-provider directory entry: 'CLINICAS WHITE SAS es una institución privada ubicada en BOGOTÁ...odontología con enfoque en implantes dentales y diseño de sonrisa.' | 2026-08-26 |
| clinicas-white-deepen-4 | search:best dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-5 | search:english speaking dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-6 | search:emergency dentist Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
| clinicas-white-deepen-7 | search:dentist for expats Bogotá | AI/search visibility scout 2026-08-26: not present in top Bing results for this query. | 2026-08-26 |
Change History
| Date | Change |
|---|---|
| 2026-08-26 | Link-rot re-check 2026-08-26 (round 2): s2 (clinicaswhite.com/resenas/) re-confirmed dead (HTTP 404, page removed/restructured). onFacebook and onOtherPlatforms were already independently backed by s1 (root domain, re-verified live 2026-08-26) plus two other independent directory listings (Doctoralia, ADRES/Fosyga) for onOtherPlatforms; dropped s2 and pruned it, no citation of s2 remained. |
| 2026-08-26 | Link-rot cleanup 2026-08-26: pruning 1 dead source(s) confirmed unreachable in the fleet external-link sweep (checked 2026-08-26) and re-confirmed dead by direct recheck where applicable. s2 [https://www.clinicaswhite.com/resenas/]: https://www.clinicaswhite.com/resenas/ (HTTP 404, rotten) |
| 2026-08-26 | Deepen 2026-08-26: rechecked Google rating (4.8, 277 reviews, previously unset) via Maps place page, added pin coords + place URL, review recency (~2 months), confirmed website/address/phone/open status; added 2 external sources (Doctoralia, ADRES health-registry directory) to onOtherPlatforms; visibility scout 5 queries (all false); sedation researched — site markets generic 'sedación' without depth/consciousness detail, left null; no uncited sources to triage (all 4 existing sources already cited). |
| 2026-08-25 | License verification 2026-08-25 against REPS: clinicLicense FOUND, exact address match (110013388401). Doctor Francisco Zuluaga is null because ReTHUS (dentist scope) is geo-fenced and ID-number-only. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.